LucasArts president Jim Ward has slammed the games industry's traditional business model, arguing that publishers' overwhelming reliance on single retail products has stunted the growth of the sector in recent years, where rival entertainment media have prospered through diversity.

Speaking in an exclusive interview with our sister site Eurogamer TV (part one, part two), Ward claimed: "Right now this industry has a business model that does not work. This industry has been flat for the past six years; we've been selling games to the same people. Our revenue model is based on one shot at retail - we have no back-end revenue streams like a movie might in terms of DVD, TV, that type of thing."